Tally is a bootstrapped form builder made by a small indie team, Marie Martens and Filip Minev. It became popular with founders and makers for its document-style editor and a generous free plan that doesn’t paywall basic features.
Key Features
- Doc-Style Editor: Just start typing and insert blocks — no drag-and-drop builder to learn.
- Unlimited Free Forms: Unlimited forms and submissions on the free plan.
- Rich Inputs: Payments, e-signatures, file uploads, ratings, rankings, and date pickers.
- Conditional Logic: Show or hide blocks, branch, and calculate scores or prices.
- Personalization: Hidden fields, URL parameters, answer piping, and pre-filled fields.
- Custom Design: Themes, custom CSS, columns, and embeds for YouTube, Calendly, and more.
Use Cases
- Waitlists and Lead Forms: Collect signups for product launches.
- Surveys and Feedback: Gather user research and NPS responses.
- Checkout and Applications: Accept payments or signed agreements without code.
Why Choose Tally
Tally is one of the easiest ways to ship a professional form in minutes. For indie makers and startups, its free unlimited tier and Notion-like editing make it a practical default over heavier form builders.