WordPalette turns a feeling into color. Type a word — or drop in an image — and it generates a complete mini brand system around it: palette, naming ideas, slogans, typography, design tokens, motion presets, a moodboard, a logo brief, and a compact brandbook.
The whole thing runs in the browser. As the site puts it: “Everything stays on your device. No uploads, accounts or API keys.” There is no backend to send your idea to.
Key Features
- Palette generation — A color system built from a word or an uploaded image.
- Brand naming — Twenty deterministic naming ideas shaped by mood and industry.
- Slogans — Template-built one-liners matched to the brand direction.
- Typography — Browser-safe font pairings chosen for the mood.
- Design tokens — Spacing scales, radius scales, and shadow presets.
- Motion presets — Production-ready CSS animations.
- Logo brief builder — A structured prompt for image-generation tools.
- Brandbook export — JSON, PNG, CSS variables, Tailwind, or Figma Tokens.
Who It’s For
Designers and founders who need a defensible starting direction fast — an indie product that needs a look by Friday, a side project that needs to stop being untitled, a pitch deck that needs a coherent palette behind it.
How It Works
- Enter a word or upload an image.
- WordPalette walks nine steps, from palette through to branded assets.
- Export the result as JSON, PNG, CSS variables, Tailwind config, or Figma Tokens.
The tool is free and requires no account.